Maven Lightning lesson
How to Audit your Website for AEO/SEO
Free lightning lesson
Featured session: Mon, Aug 24, 2026, 5:00 PM UTC
A practical audit framework for visibility in search and AI answer engines — structured data, crawlability, and content that machines can quote.
What you'll learn
- Audit crawl access and machine-readable structure
- Evaluate content for answer-engine cite-ability
- Prioritize fixes that improve AI search visibility
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Frequently Asked Questions
What is AEO (answer-engine optimization)?
AEO is the practice of making web content easy for AI answer engines — such as ChatGPT, Perplexity, and Google AI Overviews — to find, understand, and cite. It extends SEO with structured data, cite-able FAQs, and machine-readable site summaries.
How is an AEO audit different from a traditional SEO audit?
A traditional SEO audit focuses on rankings and crawl errors. An AEO audit also checks JSON-LD schema, FAQ structure, llms.txt, author attribution, and whether content is written in quotable, self-contained sentences.
Is there a free checklist on this site?
Yes. Common Ground Innovation publishes a public Website AEO/SEO Checklist at cginnovation.io/tools/aeo-checklist. The Maven lightning lesson goes deeper with live examples and Q&A.